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About tokidoki

Who is tokidoki?

tokidoki is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of iconic brands such as Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora, Marvel and others. 

Who are Donutella and Her Sweet Friends?

Donutella comes from a planet where sugar is used as energy. One day while out scouting the milky way for a new fuel source in her donut U.F.O., Donutella discovered planet Earth. On Earth, Donutella was excited to find a lot of sweets and treats to fuel herself and her people. Almost instantly Donutella realized that it would be much better to start a sweet colony here and invite all of her friends than to go back home. 

Who are Mermicorno?

One special night, a group of Unicornos were flying in the direction of falling stars. The falling stars were disappearing into a sparkly sea which transformed them into star fishes, while changing snowflakes into jelly fish. They rode the tail of a shooting star into the magical sea turning them into enchanting creatures of half Unicorno and half fish. One day while following migrating dolphins, they discovered the surface of our world. Thus began the legend of the Mermicornos, rumored to only resurface during a lunar eclipse. 

Who are Cactus Friends?

The cactus is a sign of protection. Kids are naïve and vulnerable and need protection. SANDy and her friends zip themselves into cactus suits because they think the world is a cold and scary place, and they need some armor to face it. The cactus is the conserver of water, and water means life. The Cactus Friends are the representation of life, of being fragile and strong at the same time... and pure like water. 

Who are Unicorno?

The Unicornos were once simple little ponies that were out trotting and wandered into a magic waterfall. Passing through the waterfall, the ponies transformed into unicorns and found a hidden magical kingdom. The Unicornos live between the magic kingdom and our world.