The LONG-AWAITED celebration is among us, as San-X's ICONIC Rilakkuma marks its 20th Anniversary! Since its debut in 2003, Rilakkuma has captivated the hearts of millions with its irresistible blend of cuteness and carefree personality. Throughout its two decade journey, Rilakkuma's heartwarming presence has poured fans of all ages with an abundance of joy, comfort, tranquility, and a healthy dose of mischievous behavior. In this 20th Anniversary Edition Rilakkuma Collection, be prepared to de-stress with awe-inspiring quality and details that will leave you breathless, paying homage to the beautiful moments, cherished memories, and everlasting smiles it has brought to our lives!