- 20th Anniversary Edition
- Always with Rilakkuma Series
- Cherry Blossom Series
- Deli Series
- Denim Series
- Fawn Series
- Forever Love Series
- Gamer Series
- Huggable Series
- Happy Ice Cream Series
- Jumbo Series
- Kigurumi Series
- Latte Series
- Minna De Usausababy Series
- Mochi Series
- Mysterious Halloween Series
- Plays With Dino Series
- San-X Original Series
- Sherbet Series
- Strawberry Series
- Streetwear Series
- Sweet Christmas Series
- Tiger/Cat Series